Marketing Automation Manager – Remote

Marketing Automation Manager

£45,000 – £48,000 + 10% bonus

Remote, Europe

A leading global veterinary care provider is currently building their digital teams due to impressive growth and are looking for a passionate and dedicated Marketing Automation Manager.

Reporting into the Senior Web Analyst you will work closely with the wider marketing team and local CRM managers to improve their automated communications and ensure a best-in-class CRM for their customers.

This role is fully remote with an opportunity to base yourself in any of their European offices.

Responsibilities

· Lead the implementation of CRM technical projects and integrations

· Manage and optimise communication strategies across email, SMS and push

· Ownership of all automated communications and joint ownership with local marketing, product/engineering teams

· Drive coordination and best practice sharing between geographies for manual/campaign activities (planning, segmentation and analysis)

· Continuously test and implement novel ideas to maximise the effect of email/SMS/push channels

· Identify inefficiencies and introduce technical solutions to optimise processes

Requirements

· 3-5 years’ experience of working in CRM and Marketing Automation role (B2C desired)

· Experience working with multiple CRM tools (Emersys is a bonus)

· Hands-on experience on building customer journeys

· Strong technical understanding of CRM tools and data pipeline management

· Knowledge in GDPR and data compliance

· Excellent project management skills

· Ability to work in fast paced and dynamic, cross-functional environment