Marketing Manager – £50,000

Marketing Manager

Gloucester

£40,000 – £50,000

We are looking for an experienced Marketing Manager who will work alongside the Chief Marketing Officer to drive customer growth, conversion, and retention via pr, email marketing, affiliate, and social media for this fun, global luxury brand.

This role will require deep expertise in email campaign optimization and customer database analysis. You will drive new customer leads, increasing conversion of new customer leads and improving customer lifetime value through ongoing retention efforts. You will understand who their customers are and create content and campaigns that customers will view as engaging and value added.

Responsibilities

• Scope, build, deploy, and measure multiple email campaigns, journeys and workflows in Klayvio across email and social media
• Optimize email templates and campaigns based on repeated a/b testing and best practice
• Create retention programmes, such as birthday club and VIP clubs
• Maintain the content marketing calendar and define content requirements in collaboration with the head of ecommerce, sales, digital marketing, pr, product and design
• Recommend exciting new ways to reach and engage the customer base, developing test strategies around those opportunities.
• Manage affiliate platforms and content partnerships to drive profitable sales and attract the right customers
• Support PR agency and drive influencer activity
• Evaluate CRM and ESP platforms and configure the best solution for the business

Experience

• Strong commercial acumen and knowledge of how CRM activity drives and affects the wider business
• Proven ability to use analytics and run A/B tests to improve communications
• Strong background in customer re-engagement and retention strategies
• Experience constructing and running A/B test strategies, demonstrating incremental impact of CRM
• Experience using at a technical CRM (such as Hubspot, Salesforce or Klayvio)
• Technologically savvy and able to rapidly adapt to new tools and platforms
• Ability to adapt to both strategic and hands-on requirements
• Strong business acumen and able to focus on both creative innovation and commercial success

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