Senior CRM Executive

Senior CRM Executive

£35,000 – £40,000

Central London/Essex/Hybrid Working

Our client, a rapidly growing online retail specialist is looking for an experienced CRM/Email professional to join their team to serve their global customer base across sports equipment.

The main purpose of this role is to be responsible for creating world-class email strategy, testing and optimising to find the best ways to communicate with customers.

You would ideally be customer-focused, creative and data-driven. This is an opportunity to take lead on multiple exciting projects ahead and contribute to continuous business growth.

Responsibilities

• To carry end-to-end email marketing campaigns correctly and on time
• To build and execute email marketing strategy, test and manage the email calendar
• To widen marketing campaigns to the global market
• Management of the customer targeting of broadcast and automated emails
• Creation of new automated email campaigns to improve and support the customer journey
• Appropriately monitor email performance, identify and optimise KPIs
• Managing the creation of emails, ensuring they are up to the standard
• Work closely with internal teams to help create new engaging content

Key Skills and Requirements

• 3-4 years’ experience in CRM and Email Marketing
• Knowledge and experience of best email practice and performance metrics
• Excellent copywriting skills and attention to detail
• Highly analytical and able to translate data into actionable insight
• Interest in watersports is a bonus