Senior CRM Executive – £38,000

Senior CRM Executive / Email Marketing Executive

£30,000 – £38,000

A leading UK based publisher are looking for Senior CRM Executive to join their growing team. You will report in to the Head of CRM and will deliver CRM campaigns across their diverse product range.

They are looking for a CRM professional who is data driven, but also enjoys the creative side to CRM. You will be responsible for planning, building, executing and reporting on your campaigns.

Responsibilities

• Plan, build and deliver data driven, customer-focused email campaigns to acquire and retain customers
• Develop the customer newsletter – roadmap, testing, delivery, reporting and optimisation
• Produce data driven CRM campaigns – working closely with the content team

· Work on segmentation projects for campaign targeting using their ESP and Campaign Management tool

· Work on the trigger campaigns across the database

· Check BAU email campaigns, and ensure they are fit for purpose

· Work with the Head of CRM to create an engaging CRM strategy

Skills / Experience

· Experience in creating engaging email marketing campaigns

· Understanding of customer journeys and retention, acquisition and engagement

· Ideally educated to degree level

· Previous experience in a marketing/ CRM role

To apply, please send your CV to – mchristie@welovesalt.com