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Senior CRM Executive – £40,000 – Fintech
A global Fintech are looking for a Senior CRM Executive to join their growing digital engagement function. They have been in the UK for the last 5 years and have just launched in the US! I am sure you would have seen their most recent TV ad too.
Reporting to the Head of CRM, you will have the opportunity to contribute significantly to the success of this business as they drive CRM across their customer base.
· Execute CRM marketing campaigns across multiple channels (Email, SMS and Push Notifications)
· Work closely with the Head of CRM to develop and deliver CRM campaigns and programmes to retain, reactivate and increase the lifetime value of their customers
· Work with internal creative teams to scope, plan and manage the execution and creative design of campaigns
· Develop and implement robust test and learn approaches to inform the development of the long-term CRM strategy
· Using consumer data to personalise communications and drive change
· Communicate with internal stakeholders as the business moves through the delivery of the new CRM programme
· Ideally educated to degree level in relevant subject
· Experience of developing and executing CRM strategies
· Salesforce experience would be a plus
· Experience in a fast paced environment, ideally app based of Fintech
· Passion for Marketing and CRM