Senior CRM Executive – Charity

Senior CRM Specialist – Charity

£37,000

London

A leading animal charity in the UK are looking for a Senior CRM Specialist to join their team in London. Having existed for over 100 years and caring for millions of vulnerable animals in that time, they are now looking to enhance their Digital marketing team. Join to help them share their expertise and educate the public and policymakers to continuously make a difference!

The ideal candidate would have a significant experience in leading and managing email/ SMS communications and ability to develop high level campaign planners.

Responsibilities

* Lead on email communication planning to best overall effect

* Supporting the officer with the day-to-day management of email send calendar

* Plan, own and a manage a cross-audience communication schedule that delivers maximum ROI and supporter lifetime value

* Lead on the development and ongoing optimisation of advanced reporting dashboards

* Work closely with digital team and support with campaign execution when needed

* Oversee testing strategies and the ongoing management of campaign testing matrix

* Manage budget for activity related to email delivery, planning and reporting

Skills / Experience

* Experience in creating engaging email marketing campaigns

* Understanding of customer journeys and retention, acquisition and engagement

* Ideally educated to degree level

* Previous experience in a marketing/CRM specialist role

For more details apply below or email: gmirauskaite@welovesalt.com