Senior CRM Executive – Luxury Travel

Senior CRM Executive

£35,000 + 10% bonus

SW London/Hybrid Working

One of the UK’s fastest growing luxury travel brands are seeking a confident CRM Executive to join their friendly and sociable team in South West London. This is a brand-new role in the Marketing/ Digital team to further support the growth of the business.

This is a great opportunity to join an established marketing team of 7 and further develop your CRM & Email Marketing skills. You will work closely with the Head of Marketing and will own CRM across multiple channels – so you will have exposure to strategy and execution work!

Responsibilities

• Planning, execution and optimisation of Email & CRM campaigns
• Using Salesforce to drive email campaigns and expand into other channels such as SMS, app, social
• Monitoring customer database, ensuring it’s segmented for targeted marketing activities
• Bringing in creative ideas and preparing briefs for internal and external bodies
• Developing and implementing efficient testing strategies
• Monitoring and reporting on campaign performance for improvement
• Continuously oversee customer database, rising active opt ins

Skills/Qualifications

• Bachelor’s degree and 1-2 years’ demonstrable experience in email marketing
• Knowledge of customer segmentation and targeting
• Ability to plan customer engagement communications across the lifecycle
• Experience of using ESPs (Salesforce is a bonus)
• Keen eye for detail and ability to data cleanse
• Proactive and commercial savvy