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Senior CRM Manager | Customer Lifecycle Manager | London | £60,000 + 15% bonus

A global Fintech business are looking for a Customer Lifecycle Manager (Senior CRM Manager) to join their London office to plan and deliver a CRM strategy that spans all channels and touchpoints. This is a newly created role and you will have full ownership of the CRM strategy and will be tasked with growing a capable and dynamic CRM team.

Responsibilities

  • Working with the broader marketing team to ensure effective end-to-end delivery of CRM campaigns across email, SMS and push.
  • Ensuring communications are customer-centric and insight driven
  • On-going optimisation (test & learn approach) to campaigns
  • Translate the new customer plans into execution schedules by collaborating with Marketing, Data, Brand and Ops teams
  • Communicate with internal stakeholders as the business moves through the delivery of the new programme

Experience

  • Ideally educated to degree level
  • Solid CRM experience across multiple channels (SMS, Email, Loyalty)
  • Ideally B2B & B2C knowledge
  • Data driven and analytical mindset

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Job Information

Job Reference: JO-1811-142249
Salary: £50000 - £60000 per annum
Salary per: annum
Job Duration:
Job Start Date:
Job Industries: CRM & Email
Job Locations: Greater London
Job Types: Permanent
Job Skills: campaign, CRM, Email Marketing, Fintech

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