Senior CRM Manager – £60,000

Senior CRM Manager – Consumer Brand – London

£60,000

Please note, this is a 12 month FTC and the business are looking for someone to start in the next 6 weeks to ensure a handover.

A leading consumer brand are looking to appoint a Senor CRM Manager to enhance their CRM function after their recent digital transformation. Historically their CRM activities have been product led, however they are now investing heavily in new automation tools to plan and deliver more customer-centric personalised campaigns, which you will play a key part in.

You will develop customer journeys, focus on onboarding, cross sell and retention through the customer life cycle.

They are using Salesforce Marketing Cloud.

Senior CRM Manager Responsibilities

· Working closely with the Digital Director, you will implement engaging, creative and customer centric strategies

· Work closely with the Data Strategy/ Planning team to incorporate personalisation into lifecycle campaigns

· Ensure that all campaigns are fit for purpose and tested before execution

· Produce clear plans for each quarter to deliver new customer focussed objectives

· Communicate with internal stakeholders as the business moves through the delivery of the new CRM programme

· Drive customer journeys across the broad media estate (App, Digital, email, SMS)

· Manage 4 CRM execs

Senior CRM Manager Requirements

· Ideally educated to degree level in relevant subject

· Expert knowledge in CRM, Data Strategy, Campaign Management, Direct Marketing

· Experience of developing and executing CRM strategies

· Team management experience

· Analytically minded

If you are keen on finding out more on this opportunity – then please send your CV to mchristie@welovesalt.com

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