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Senior CRM Manager
£50,000 – £60,000 + 15% bonus
A leading UK restaurant chain are looking for a Senior CRM Manager to join their growing digital team. In this role you will lead the email marketing strategy during an exciting period of growth. You will have responsibility for leading the delivery and optimisation of their email campaign plan covering trading, engagement & loyalty.
You will look after the CRM strategy and will manage a team of 2.
· Own and deliver the 5 year CRM strategy in line with the wider marketing growth plans
· Build and drive the CRM email calendar – working with the wider digital function to ensure it’s fit for purpose
· Plan, build and drive our customer recency, frequency value program to encourage repeat visits
· Develop, test and optimise the use of the current segmentation model for email campaigns
· Understand the data and systems, working closely with digital agencies to create accurate and relevant campaigns
· Manage a team of 2 execs, with the view of building this further
· 5+ years CRM/ Email Marketing experience in a fast paced environment
· Ideally educated to degree level
· Experience managing CRM agencies and building strong relationships
· Hands on experience of email marketing best practice – although this role will be very strategic
· Experience reporting to senior stakeholders