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Senior CRM Manager
£50,000 – £60,000
A global Ed-Tech that are on a mission to support millions of children across the world with their education are looking for a Senior CRM Manager to join the business at an impressive stage of growth.
You will report into the VP Marketing and will lead the CRM strategy across the UK & Nordics.
Responsibilities
· Working closely with VP Marketing, you will implement engaging, creative and customer centric strategies
· Own the CRM roadmap for all territories – new customer acquisition, customer loyalty and retention
· Own the technical execution of CRM platform
· Implement a continuous test and learn approach for the CRM strategy to optimise the performance of campaigns and gain invaluable insights
· Work with the Head of Data to ensure the latest segmentation, models and classifications are used the business
· Drive customer journeys across the broad media estate (App, Digital, email, SMS)
Requirements
· Ideally educated to degree level in relevant subject
· Expert knowledge in CRM, Data Strategy, Campaign Management, Direct Marketing
· Experience of developing and executing CRM strategies
· Team management experience
· Analytically minded
If you are keen on finding out more on this opportunity – then please send your CV to mchristie@welovesalt.com
Upload your CV to our database.
Please let us know where you are, or where you would like to be in the world so we can point you in the right direction.