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Senior CRM Manager – Comparison Site – London
14 month FTC
A leading comparison site are looking to appoint a Senor CRM Lead to enhance their CRM function after their recent digital transformation. Historically their CRM activities have been product led, however they have now invested in Salesforce to plan and deliver more customer-centric personalised campaigns, which you will play a key part in.
You will develop customer journeys, focus on onboarding, cross sell and retention through the customer life cycle.
Senior CRM Responsibilities
· Working closely with the Chief Digital Director, you will implement engaging, creative and customer centric strategies
· Work closely with the Data Strategy/ Planning team to incorporate personalisation into lifecycle campaigns
· Ensure that all campaigns are fit for purpose and tested before execution
· Produce clear plans for each quarter to deliver new customer focussed objectives
· Communicate with internal stakeholders as the business moves through the delivery of the new CRM programme
· Drive customer journeys across the broad media estate (App, Digital, email, SMS)
· Manage 2 CRM Executives (with the view of growing the team)
· Ideally educated to degree level in relevant subject
· Expert knowledge in CRM, Data Strategy, Campaign Management, Direct Marketing
· Experience of developing and executing CRM strategies
· Team management experience
· Analytically minded
If you are keen on finding out more on this opportunity – then please send your CV to firstname.lastname@example.org