CRM – Marketing Automation Manager

CRM – Marketing Automation Manager
£50,000 – £64,000

A global consumer brand based in Central London are looking for a Marketing Automation Manager to join the CRM team that is currently 8 people strong.

The CRM team is essential to the businesses success, their purpose is to engage customers with an advanced contact strategy, at the right time, through the right channel – with a compelling and relevant message.
This is a unique opportunity to work for a global consumer brand which is a recognised leader in the industry, to be part of an exciting and agile business.
Responsibilities

• Manage the CRM platform – manage the budget and relationship
• Segment and leverage the database for efficient campaign targeting
• Champion automation across the business and help drive adoption and influence decisions.
• To identify innovative ways to segment audiences and challenge assumptions on best approach, working with Data team where appropriate
• Manage 2 Direct Reports in the automation team
• Own and oversee database management

Experience

• Ideally educated to degree level in relevant subject
• Experience working with CRM/ Campaign management tools such as (Salesforce, Unica, Reponsys)
• Experience in data management and automation
• Ability to build strong relationships across stakeholders
• Data driven and analytical experience

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