Digital Analyst (Contract)

My Client a leading consumer goods company who are looking for a Digital Analyst for a 6 month contract following a large digital tranformation.

The Digital Analyst is responsible for supporting brand teams in the definition and implementation of measurement strategies, producing meaningful marketing KPI insights and delivering frequent, cross-channel performance reports with actionable insights. The role will also involve conducting and advising on web conversion optimisation and web personalisation. The successful candidate will not necessarily come from a pure web analytics background but will have an excellent, in-depth level of knowledge of digital marketing, along with experience in strategic and analytical management of digital campaigns.

Responsibilities

Primary Responsibilities

• Measure marketing effectiveness and value of media and web personalisation campaigns, and present actionable insights and recommendations based on data results and best practices

• Creation of personalised experiences for selected audiences within Adobe Target

• Provide analysis, reporting and insights on cross-channel campaigns and brand performance, often making recommendations for adjustment to marketing campaigns in-flight

• Build custom analytics dashboards and reports that can effectively present digital performance to the appropriate audiences

• Advise marketing teams on audience selection for campaign optimisation and web personalisation

• Support brand teams in the development of measurement plans for campaigns, audiences and A/B testing

• Construct test & learn marketing activity and analyze results for presentation to stakeholders

• Work with the DMP consultant to brief appropriate audience selections for Media and web personalization campaigns

• Leverage data to gain insight into trends, user experience and behaviour in order to drive the appropriate digital marketing, mobile and social strategies

• Expert and go-to person on Adobe Analytics and Adobe Target towards brands and brand execution teams

• Data analysis of ad hoc requests

Secondary Responsibilities

• Suggest experience optimisation for specific audiences (i.e. serving different content variations per audience to see what works best)

• Ensuring standardisation, quality and best practices in analysis and reporting

Skills and Experience

Primary Traits

• Experience introducing new (digital) services or capabilities at a major organisation

• Has 3+ years of experience in marketing analytics

• Knowledge of Digital Marketing campaigns

• Knowledge of standard campaign reporting schedules

• Knowledge of how segmentation is applied in practice within data driven marketing environments

• Experience in working within a marketing/business intelligence environment

• Experience in data analysis techniques

• Ability to use data visualisation techniques to tell a story and be able to articulate findings to senior business stakeholders

• Experience working with reporting, analysis and visualisation software (eg Tableau), including Adobe Analytics

• Advanced Excel user

• Experience working with website optimisation tools for A/B and multivariate testing, including Adobe Target

• Experience in measuring and analysing online marketing campaigns including: natural and paid search, email, affiliate, display and social

• Experience driving business value from consumer insight

If you’re keen to apply please drop me a copy of your CV to BJeffries@welovesalt.com

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