Digital Analyst (Contract)

CRM & Insights

Surrey Contract / 6 Months £300 - £375.00 per day

My Client a leading consumer goods company who are looking for a Digital Analyst for a 6 month contract following a large digital tranformation.

The Digital Analyst is responsible for supporting brand teams in the definition and implementation of measurement strategies, producing meaningful marketing KPI insights and delivering frequent, cross-channel performance reports with actionable insights. The role will also involve conducting and advising on web conversion optimisation and web personalisation. The successful candidate will not necessarily come from a pure web analytics background but will have an excellent, in-depth level of knowledge of digital marketing, along with experience in strategic and analytical management of digital campaigns.

Responsibilities

Primary Responsibilities

  • Measure marketing effectiveness and value of media and web personalisation campaigns, and present actionable insights and recommendations based on data results and best practices
  • Creation of personalised experiences for selected audiences within Adobe Target
  • Provide analysis, reporting and insights on cross-channel campaigns and brand performance, often making recommendations for adjustment to marketing campaigns in-flight
  • Build custom analytics dashboards and reports that can effectively present digital performance to the appropriate audiences
  • Advise marketing teams on audience selection for campaign optimisation and web personalisation
  • Support brand teams in the development of measurement plans for campaigns, audiences and A/B testing
  • Construct test & learn marketing activity and analyze results for presentation to stakeholders
  • Work with the DMP consultant to brief appropriate audience selections for Media and web personalization campaigns
  • Leverage data to gain insight into trends, user experience and behaviour in order to drive the appropriate digital marketing, mobile and social strategies
  • Expert and go-to person on Adobe Analytics and Adobe Target towards brands and brand execution teams
  • Data analysis of ad hoc requests

Secondary Responsibilities

  • Suggest experience optimisation for specific audiences (i.e. serving different content variations per audience to see what works best)
  • Ensuring standardisation, quality and best practices in analysis and reporting

Skills and Experience

Primary Traits

  • Experience introducing new (digital) services or capabilities at a major organisation
  • Has 3+ years of experience in marketing analytics
  • Knowledge of Digital Marketing campaigns
  • Knowledge of standard campaign reporting schedules
  • Knowledge of how segmentation is applied in practice within data driven marketing environments
  • Experience in working within a marketing/business intelligence environment
  • Experience in data analysis techniques
  • Ability to use data visualisation techniques to tell a story and be able to articulate findings to senior business stakeholders
  • Experience working with reporting, analysis and visualisation software (eg Tableau), including Adobe Analytics
  • Advanced Excel user
  • Experience working with website optimisation tools for A/B and multivariate testing, including Adobe Target
  • Experience in measuring and analysing online marketing campaigns including: natural and paid search, email, affiliate, display and social
  • Experience driving business value from consumer insight

If you’re keen to apply please drop me a copy of your CV to BJeffries@welovesalt.com

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Job Reference: JO-1810-141162

Salary: £300 - £375.00 per day

Salary per: Day

Job Duration: 6 Months

Job Start Date: 29/10/2018

Job Type:

Job Location:

Job Industry:

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