Customer Insight Specialist (Interim)

I am currently working with a fantastic consumer goods business who are looking for a dynamic DMP / Customer Insight Specialist.

This role will champion the use of segmented and personalised communications to drive better reach and engagement across the brand.. You will work alongside Brand and Category Insight Managers, Marketing Operations, CRM leads and local IT. You will be responsible for building a strategic data driven marketing roadmap across the brand to drive the increased acquisition and use of consumer data to create effective and engaging consumer experiences.

You will be responsible for embedding the use of owned audiences in marketing activities and ensuring that all briefs completed deliver maximum business value to Unilever.

Responsibilities:

• Plays leading role in the digital transformation by advising the brand on their data driven marketing activities and providing input on their data strategy

• Proactively partners with (cross) category & brand teams to educate/inspire them on the practicalities and potential of the use of (1st, 2nd, 3rd party) consumer data to drive personalised marketing

• Leads realisation of new omni-channel use cases that reach the right consumer at the right moment with the right message

• Responsible for local execution of Data Management Platform (DMP) (i.e. audience management and trait usage); Adobe Campaign and the Customer Profile Store (CPS)

• Work with related parts of the Cloud tech stack for example Adobe Audience Manager, Adobe Analytics, Adobe Target and Adobe Campaign Solution

• Create new use case mechanisms and consumer journeys and support implementation of tag management across all digital assets that feed into the Data Management Platform

• Collate and prioritise all brand requests for use of owned audiences in orchestration of Media and direct to consumer communications. Work with brand teams to create data driven briefs, defining requirements for data analysis, insight and contact strategy recommendations to support marketing goals

• Set the requirements of support teams who work on analytics, dashboards and help unlock new data sources /API’s

• Support the PDC function in generating audience and consumer journey insights to share with the Brands

• Be seen as a trusted advisor to key business stakeholders on data driven marketing – working closely with agencies, Media, IT and Legal

• Embed best practice and champion data standards into the business and be an advocate for improving data governance and quality

• Will deliver multiple project simultaneously; time and resource is managed by PDC Delivery Hub Manager

• Work with other PDC delivery roles to ensure that all outputs are delivered on-time and in line with internal customer requirements

Skills:

• Ambassador of data driven marketing

• An excellent communicator with senior stakeholders, brands, peers and reports (conversational and presentational)

• Experience with digital analytical tools (e.g. Google Analytics, Adobe Analytics), tag management systems (e.g. Adobe Tag Manager) and Data Management Platforms

• Excellent listening skills and the ability to understand and articulate customer needs in business and more technical vocabulary

• Experience or understanding of data driven paid media e.g. programmatic

• Experience managing relationships within a large, multinational, matrix organization

• Experienced project manager, particularly in terms of project planning, forecasting demand and managing human resource accordingly

• Experience coordinating the introduction of a new internal capability at a major organisation

• Passion for the social and digital world and its implications for business

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