Head of CRM & Loyalty

Role: Head of CRM & Loyalty

Location: Central London

Length: 9 months

Day rate: Up to £450 via LTD

Role responsibility

Our client is an extremely well-regarded UK based business that specializes in a broad and multifaceted range of industries. They are looking for a new head of CRM and Loyalty to join their ever evolving and creative marketing and commercial team, that is constantly looking to innovate and deliver exceptional results.

As the head of CRM and Loyalty you will be pivotal in shaping the company’s ambitious marketing objectives by delivering improvements to current business practice to drive continual revenue growth from their customer database, through data driven marketing and loyalty initiatives.

Responsibilities include but not limited to:

• Measure performance with regular tracking of KPI’s and supporting narrative.
• Lead, build, develop and motivate a strong 4-person team to create and execute strategic and tactical plans that meet revenue targets and deliver CX goals.
• Set objectives for direct reports and ensure their professional development.
• Develop an integrated customer loyalty and recognition strategy in support of business priorities, which drives revenue (upsell/cross-sell) and retains existing customers.
• Work within the project team to ensure delivery of a new customer contact strategy and CRM campaigns designed to be relevant, personalized and engaging, driving a step change in Click through rate and conversion
• Contribute to wider commercial growth and revenue strategies / plans, including enhanced online personalization and retargeting through digital marketing channels (display, PPC, social, etc)
• Work as part of a project team to lead the implementation of a new SCV and CRM platform and capabilities to ensure delivery against business case revenue benefits.

Background:

• High level of data literacy and understanding of the customer.
• Proven experience in in driving and exceeding revenue benefits in direct relation to business cases.
• Proven experience of leading a significant CRM change program.
• Strong communicative and interpersonal skills
• Proven Leadership experience while showing that you have developed an effective team.
• Able to collaborate effectively between a variety of cross functional teams
• Capable in proposing, developing and executing effectives strategies that can support the company’s vision.

Interested? Send your CV to Agee @ welovesalt .com