Head of CRM

CRM & Insights

Greater London Permanent £70000 - £82000 per annum + bonus and benefits

Head of CRM | Online Business | £80,000

A leading online business are looking to appoint a Head of CRM to develop their CRM function after their recent digital transformation. Historically their CRM activities have been product and email led, however they are now investing heavily in new automation tools to plan and deliver more customer-centric personalised campaigns, which you will play a key part in.

Managing an established team of 8, you be required to Identify and provide recommendations to the management team regarding opportunities to further develop more engaging communications & journeys across the customer base.

Head of CRM Responsibilities

  • Working closely with the CRM Director, you will implement engaging, creative and customer centric strategies
  • Work closely with the Data Strategy/ Planning team to incorporate personalisation into lifecycle campaigns
  • Translate the new customer plans into execution schedules by collaborating with Marketing, Data, Brand and Ops teams
  • Ensure that all campaigns are fit for purpose and tested before execution
  • Produce clear plans for each quarter to deliver new customer focussed objectives
  • Communicate with internal stakeholders as the business moves through the delivery of the new CRM programme
  • Drive customer journeys across the broad media estate (App, Digital, email, Shop)

Head of CRM Requirements

  • Ideally educated to degree level in relevant subject
  • Expert knowledge in CRM, Data Strategy, Campaign Management, Direct Marketing
  • Experience of developing and executing CRM strategies
  • Experience in growing CRM teams – with proven results
  • Analytically minded, can work in a data heavy environment
  • Preferably coming from an ecommerce business/ dotcom/ FS background

If you are keen on finding out more on this opportunity – then please send your CV to mchristie@welovesalt.com

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Job Reference: JO-1804-134347

Salary: £70000 - £82000 per annum + bonus and benefits

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