Senior CRM Manager | Global Retailer | £65,000

CRM & Email

Greater London Permanent £58000 - £65000 per annum

Senior CRM Manager | Global Retailer | £58,000 – £65,000

A leading Retail business are looking for a Senior CRM Manager to join their London office to plan and deliver a CRM strategy that spans all channels and touchpoints. Managing a small team, you will lead the design, strategy and execution of all customer marketing solutions.

The business are going through a Digital transformation and you will play a key role in helping the CRM team achieve the growth plans.

Responsibilities

  • Working with the broader marketing team to ensure effective end-to-end delivery of CRM campaigns across email, SMS and push
  • Work closely with the Data Science function to ensure the data is fit for purposes for all campaigns
  • Manage the CRM budget across UK & European campaigns
  • Ensuring communications are customer-centric and insight driven
  • On-going optimisation (test & learn approach) to campaigns
  • Translate the new customer plans into execution schedules by collaborating with Marketing, Data, Brand and Ops teams
  • Communicate with internal stakeholders as the business moves through the delivery of the new programme

Experience

  • Ideally educated to degree level
  • Solid CRM experience across multiple channels (SMS, Email, Loyalty)
  • Ideally Retail, Luxury or Cosmetic background
  • Data driven and analytical mindset

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Job Reference: JO-1901-144058

Salary: £58000 - £65000 per annum

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