Senior Customer Marketing Manager

Role: Senior Customer Marketing Manager

Location: London

Day rate: £250- £300/day

Contract Length: 3 month initial

A leading Retail business are looking for a Senior Customer marketing (CRM) Manager to join their London office to plan and deliver a CRM strategy that spans all channels and touchpoints. You will lead the design, strategy and execution of all customer marketing solutions.

The business are going through a Digital transformation and you will play a key role in helping the CRM team achieve the growth plans.

Responsibilities

• Working with the broader marketing team to ensure effective end-to-end delivery of CRM campaigns across email, SMS and push
• Ensuring communications are customer-centric and insight driven
• On-going optimisation (test & learn approach) to campaigns
• Translate the new customer plans into execution schedules by collaborating with Marketing, Data, Brand and Ops teams
• Communicate with internal stakeholders as the business moves through the delivery of the new programme

Experience

• Ideally educated to degree level
• Solid CRM experience across multiple channels (SMS, Email, Loyalty)
• Ideally Retail, Luxury or Cosmetic background
• Data driven and analytical mindset

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