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Senior Data Planner – Surrey

CRM & Insights

Surrey Permanent £50000.00 - £62000 per annum

Data Planner | Surrey | £50,000 – £60,000

A leading London based Marketing Agency are looking for a Data Planner to be based onsite with their client based in Surrey.

You will have the overall responsibility the design, development and implementation of customer contact strategies across all channels, to drive engagement through the business. You will own both offline and online across all channels.

Data Planner Responsibilities

  • You will develop innovative approaches to optimise all data assets available to drive customer insight
  • Manage a group of customer segments to create engaging customer communications
  • Develop a test and learn framework across the business
  • Recommendation on customer targeting strategy in support of loyalty and relationship marketing activity
  • Working closely with Data Analysts, provide recommendations on modelling and profiling to improve campaign effectiveness

Data Planner Experience

  • Ideally educated to degree level in relevant subject
  • Passion for CRM & Data Planning
  • Ideally 4-6 years experience in developing contact strategies for digitally lead brands
  • Strategic thinker with the ability to liaise with senior stakeholders
  • Ability to identify new creative and consumer optimisation opportunities where data planning and analytical tools can be used to enhance the ROI of content and campaigns
  • Agency background with experience working with great brands

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Job Reference: JO-1805-136214

Salary: £50000.00 - £62000 per annum

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