Digital Marketing Executive

Digital Marketing Executive

The Company
My Client is one of the largest insurance companies in the UK covering Car, Home, Travel, Life and Health Insurance. They are moving towards being a digital first company and this is another hire within their digital transformation.

The Role
Reporting into the Digital Marketing Specialist, the purpose of the role is to plan and execute best in class Marketing using the full suite of online channels as part of an agile team of 6.

Main Job Responsibilities

• Ensure all written content is optimised for search, following the best practices for SEO, creating and maintaining the SEO strategy
• Drive and execute large-scale paid search (PPC) campaigns in the AdWords interface and Bing Ads; plus Facebook, display, remarketing
• Delivering compelling marketing activity which actively demonstrates our drive to personalisation making increasing use of marketing technology and always on programmes.
• Working with internal and external agencies / content creators to build an effective content strategy and drive performance and innovation.

Key Skills and Experience

• Customer driven, with a strong commercial focus and understanding of digital technologies, trends, and digital best practice
• Demonstrable experience of working within a dynamic and challenging marketing environment with tight deadlines
• Demonstrable experience using Adobe Dreamweaver, Photoshop, CMS and CRM systems
• Broad digital marketing experience spanning SEO, PPC, HTML and content marketing

To apply for the Digital Marketing Executive role, please click the “apply” button, or contact Dave Boyle on 0207 928 2525 or dboyle@welovesalt.com for more details.

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