Digital Shopper Marketing Manager

Digital Shopper Marketing Manager

Leeds

(hybrid/flexible working options available)

£40k

I am working with a Global, American origin, consumer goods brand, who are looking to optimise their online presence in a traditionally bricks and mortar industry. This role will see you responsible for developing and executing the activation plans across their D2C and third party digital retailers.

Working in close collaboration

with the Shopper Marketing Controller, The Digital Shopper Marketing Manager

will:

· Oversee the digital traffic activation, to ensure a seamless

customer journey via both the D2C and third party retailers.

· You will use data to drive your best in class detail experiences

by highlighting opportunities to relevant internal teams (Brand Marketing,

Digital Marketing and Sales).

· Consider potential promotions and incentives to drive revenue.

· Evaluate competitors digital propositions and highlight potential opportunities and threats.

The ideal candidate will have:

· Solid ecommerce experience for both D2C and Marketplace platforms.

· Strong analytical skills, using data to drive decision-making.

· Excellent communicator with a passion for influencing and leading change.

· Time management skills.