Head of Digital Activation

Greater London Permanent £90000.00 - £120000.00 per annum

Head of Digital Activation

up to £110k + bonus


My client, a well-known FMCG brand is looking for a Head of Digital Activation to oversee and lead the brands transformation process. This opportunity has a strong progression plan in place, allowing for substantial career growth. You will manage the team to help drive traffic to the brands ecommerce and third party retailers site through developing a strong paid media, social media, SEO and acquisition strategy.

Key Responsibilities:

· Build and manage the Digital Acquisition strategy to increase brand awareness and drive website traffic.

· Set KPIs for your section and measure yours and the teams performance against them.

· Conduct and oversee all the Digital Media planning and buying.

· Hire, manage and develop the team, ensuring to create a motivated and efficient team.

· Review performance data, identifying opportunities for development and optimisation to drive results.

· Be the subject expert, supporting teams to inject Ecommerce best practices.

· Monitor competitors’, identifying and proposing strategies to stay relevant.

· Oversee the execution of tests to identify trends and insights to achieve high ROI on search campaigns.

· Build close partnerships with relevant external stakeholders.

· Review Digital Assets through site walks (imagery, landing pages, rating and reviews) to ensure they are optimised to the best ability to assist customers when purchasing.


· Strong eCommerce and Digital Media understanding working on Client side.

· Analytical individual with a commercial mindset.

· Knowledge of digital media (PPC, Affiliates, SEO, Social etc)

· Has worked in a fast-paced environment.

· Confident communicator.

Job Information

Job Reference: JO-2201-250701
Salary: £90000.00 - £120000.00 per annum
Salary per: annum
Job Duration:
Job Start Date: ASAP
Job Industries: eCommerce Jobs
Job Locations: Greater London
Job Types: Permanent

Here are some related jobs


Upload your CV

Upload your CV to our database.

  • Max. file size: 5 MB.
  • Hidden
  • This field is for validation purposes and should be left unchanged.

Please let us know where you are, or where you would like to be in the world so we can point you in the right direction.

Cookie Consent×

Salt uses cookies to improve the user experience of our site. Cookies allow you to have a more enhanced journey through the site when searching for a specific job or location. Cookies are also used to help us understand how our site is being used. You can find out more about how Salt uses cookies here. By continuing to use the Salt site you are consenting to use our cookies.