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Head of Digital Marketing – Luxury

Greater London Contract / 3 Months £400.00 - £450.00 per day

My client, a leading luxury brand, is on the hunt for an interim Head of Digital Marketing to oversee the overall digital, marketing and eCommerce planning and delivery while they seek a permanent hire.

Role:

To develop and drive the global digital marketing strategy; oversee customer acquisition and retention digital programmes and manage global digital media planning.

Responsibilities

  • Define the annual digital marketing strategy including the management of the advertising and promotion budgets, the setting of annual customer retention forecasts and supporting the business turnover.
  • Advise on central marketing budget allocation towards digital marketing and social media. Oversee the management of this budget throughout the year.
  • Work with the central brand and regional teams to develop holistic, cross-channel marketing campaigns, identify and leverage digital opportunities that support the central communications strategy.
  • Identify growth and development opportunities through transparent and actionable business reporting and insights that can be shared and easily understood by the wider business.
  • Champion innovation with mobile first strategy and execution of campaigns. Oversee appropriate cross-departmental coordination and gain support of new digital marketing initiatives.
  • Stay informed of all digital marketing innovation, particularly within mobile, social media, video and luxury arena. Identify opportunities and communicate these trends to wider departments to ensure innovation in this area.

People Management

  • Lead the digital marketing team to gain commitment and loyalty, ensuring they have a clear understanding of the brand’s strategic objectives and priorities and remain motivated and engaged to help the business achieve these.
  • Work with individual team members to set clear objectives and help them progress their performance and roles, identifying potential career paths and future role development opportunities.
  • Support the Digital Director and Management board with any special digital projects as necessary.

If keen to apply, and most importantly also have Luxury experience, please email CV to tbradley@welovesalt.com.

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Job Information

Job Reference: JO-1805-135981
Salary: £400.00 - £450.00 per day
Salary per: day
Job Duration: 3 Months
Job Start Date: 18/06/2018
Job Location:
Job Industry:
Job Industries: eCommerce Jobs, Senior Appointments
Job Locations: Greater London
Job Types: Contract

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Head of Digital Marketing - Luxury

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