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Channel Marketing Manager

Surrey Contract / 6 months £250 - £300 per day

I’m currently working with a leading global consumer tech brand as they continue to grow their Marketing division. My client is needing a Channel Marketing Manager with the ability to seek new opportunities to maximise my clients exposure within the channel, to be a guardian of the brand and implement plans and activity to create the best possible customer journey in the channel . This role will be to develop, drive and implement my clients channel marketing activity.

Key delieverable in this role:

  • Responsible for planning & execution for new product launches, life cycle management and budget ownership to manage sell in and sell out of products.
  • Develop and implement quarterly channel marketing plans, across all touch points, modifying throughout the quarter to meet market and customer demands.
  • Understanding the customer requirements and opportunities by developing prosperous relationships at all levels in your accounts. To create and implement marketing activities which will fulfil these needs in a timely, creative way.
  • Assist the commercial account team to sell into channel new products through clear presentation of the Brand marketing plans and development of bespoke initiatives to stimulate consumer demand within channel.
  • Anticipate the competitive forces both in the market and channels, and plan for such events to limit the potential negative effect upon sales.
  • Be responsible for ensuring the marketing accrual budget is allocated in a cost effective manner to maximize ROI. Based on projected sales, ensure that activity planned is in line with proposed accruals and provide all the necessary details for efficient payment via the finance teams.
  • Understand the ranging and strategic focus of your account and ensure all marketing activity is aligned to the commercial objectives of the account teams and focus is on product sell through.
  • Engage with other divisions, such as media, PR, social and digital to review best practice and drive for excellence in your accounts.
  • Manage channel specific activities and manage budget and financial processes with relevant channel marketing agencies and your accounts.
  • Identify best practice across the channel marketing plans and opportunities to replicate.

Soft Skills

  • Ability to handle multiple internal and external stakeholders in order to successfully deliver on key projects
  • Face to face customer experience essential
  • Outstanding ability to influence and persuade
  • Must be able to multi task and project manage large projects, including events/trade shows
  • Must be flexible and adaptable
  • Always pays attention to detail
  • Financially astute
  • Proven ability to develop marketing plans enabling growth targets
  • Ability to succeed in highly complex and very fast paced environments

Hard Skills

  • Product Marketing or Services Marketing experience
  • Experience in a similar role
  • Experience of managing marketing budgets

If keen to apply, email egardiner@welovesalt.com

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Job Information

Job Reference: 87
Salary: £250 - £300 per day
Salary per: day
Job Duration: 6 months
Job Start Date: asap
Job Location:
Job Industry:
Job Industries: Marketing & Communications
Job Locations: Surrey
Job Types: Contract

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Channel Marketing Manager

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