Channel Marketing Specialist

Channel Marketing Specialist – Oxford – up to 50K plus Bonus

I am working with a well-established brand that prides itself by connecting their customers and internet community globally (and safely). Established in 1996, they are growing fast with an anticipated workforce to exceed 450 by the end of this year. With a visionary CEO and a great culture and team, this is a very exciting time to join!

The Channel Marketing Specialist is responsible for developing, managing and implementing strategic initiatives for our channel partners, ensuring they have access to relevant & timely content that actively assists the sales cycle. Working with the Group Marketing Manager and wider team, the job holder will shape GTM strategies, strengthen channel partner relationships, and deliver exciting integrated programmes designed to improve market share and penetration into target markets and geographies that optimise revenue.

Job Responsibilities

· Responsible for developing, driving and implementing channel marketing activity for selected groups of channel partners.

· Design, produce and deliver marketing materials and “tool kits” appropriate to our channel partners

· Manage the partner on-boarding process and customer retention programme ensuring all programmes are joined up, delivered on budget, monitored and measured.

· Developing and overseeing the marketing plan for specific channels within the organization.

· Implementing channel campaigns in order to expand market share and pursue aggressive growth targets.

· Working closely with all aspects of the business to gather product and channel insights.

· Working closely to the product and corporate marketing teams you will support brand development and experiential activities.

· Utilize data and shopper insights to provide recommendations to drive category distribution and market share

· Overseeing day to day channel operations in both local and international markets.

· Understanding changing and differing priorities depending on territories and how these impact channel marketing.

Skills and requirements

· Good understanding of technology marketing with experience of developing go to market models

· Track record in producing compelling product marketing plans that analyse customer needs, market conditions and prioritise key customer requirements

· Excellent commercial acumen with experience managing budgets

· Preferably degree educated

· Analytically minded with the ability to analyse data / research

· Excellent attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits

· Ability to prioritise, manage expectations, plan and resource projects.

If you would like to find out more, please hit ‘Apply’ or email lharding@welovesalt.com

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