Digital and Mobile App Marketing Manager (Contract)

My client is a leading marketing company in the parenting sector. Mobile apps are central to their strategy for delivering value to their clients. Their app is already winning awards!

Working with the app and web product managers to ensure product vision and roadmap are delivered. You will be responsible for driving app downloads, website traffic and prenatal registrations through the app and .com.

You will have previous experience in working with designers to develop a range of online and offline campaigns to engage with our consumers and drive key business KPIs.

You will need to be ambitious, analytical and able to work under pressure to deliver on the company’s KPIs.

Key Areas of Focus

Digital marketing

• • Optimise App and Play Store listings to improve app download conversion rates
  • App and Play Store Optimisation to drive more traffic to the app listings
  • Manage paid app store campaigns
  • Drive app downloads from offline and social
  • Work closely with the app team to develop new features and functionalities

• com:
  • Work with the web product manager to implement SEO strategy to drive organic traffic
  • Optimise the online subscription funnel
  • Work closely with the website product manager on new initiatives and ideas to increase traffic levels and subscriptions

• Email:
  • Manage the email schedule
  • Create new email campaigns to drive engagement and app acquisition

• Social:
  • Work with the content team to develop a social media strategy
  • Potential to create new social channels (Instagram, Pinterest and YouTube)
  • Find ways to commercialise social proposition and use social as an app acquisition channel

Other

• Liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organisations
• Produce and optimise on-going high quality, on-brand marketing campaigns, to acquire and retain members to agreed targets
• Through multiple touchpoints, communicate to the prenatal audience and manage the on-going customer relationships
• Manage offline campaigns to drive traffic to the website and app downloads

Personal Skills:

• Target-driven
• Self-motivated
• Creative
• Strong analytical skills
• Good eye for detail
• Strong commercial drive and understanding of key business priorities
• Strong problem-solving skills and willingness to roll up one’s sleeves to get the job
• Skilled at working effectively across teams
• Excellent written and verbal communication and stakeholder management skills

If this role sounds like you then please drop me an email to BJeffries@welovesalt.com

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