Digital Marketing Manager

Digital Marketing Manager

The Company
My Client is one of the largest insurance companies in the UK covering Car, Home, Travel, Life and Health Insurance. They are moving towards being a digital first company and this is another hire within their digital transformation.

The Role
Following a recent restructure of their UK Digital Marketing Team, a new senior role has become vacant. The team is responsible for growing the health of the brand by building customer trust and consideration. They will also play a leadership role within the business to ensure that the products and solutions that the business creates and delivers support our brand positioning consistently across all consumer touchpoints.

Main Job Responsibilities

• Co-lead an agile team of 6 to execute best in class marketing using the full suite of offline and online channels.
• Lead the development and execution of compelling and effective content strategy & plan, including identification of the optimum model for agile low cost production and co-ordination with on-site content development.
• Drive capability of the team to deliver best in class Marketing, delivering integrated campaigns across all types of media and leverage external digital innovation and new internal suite of Adobe products.
• Work closely with Ops & Planning team to optimise effectiveness of Marketing spend and understand the value of our Brand investments.

Key Skills and Experience

• Strong immunities marketing experience
• Passion for innovation and technology
• Driven and delivered large scale campaigns from inception to completion
• Management experience

To apply for the Digital Marketing Manager role, please click the “apply” button, or contact Dave Boyle on 0207 928 2525 or dboyle@welovesalt.com for more details.

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