Digital Marketing Manager

Salt is proud to partner with a rapidly growing eGaming Platform as they seek to hire an exceptional Digital Marketing Manager for an immediate starting, minimum 3 month contract role on their team. This role is fully remote working and ideally suit a talented contract freelancer who is passionate about driving impact, is dynamic in skillset and can hit the ground running in an extremely exciting and rapidly growing market – the eSports/Gaming space!

Key Role Requirements:

• Plan and execute a marketing strategy for the company’s digital products and lend skills to additional projects where capacity allows
• Oversee the implementation of the marketing strategy
• Advise on strategies that will encourage migration of user to the owned platform
• Work with internal data team to report on campaign performance
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimise user experience
• Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimise user funnels

Skills Requirements:

• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimising landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools e.g. Google Analytics etc.
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement