Digital Marketing Manager

Senior Digital Marketing Manager

The Company
My client is a FinTech startup who are aiming to help how children think about money. After a successful launch in the UK they are now looking for somebody to come on board as they aim to replicate the success in the US.

The Role
You will be responsible for the development, management and implementation of performance marketing across the US and UK markets.

Main Job Responsibilities
* Be the lead growth hacker: evolving and executing the digital strategy and framework for our paid and non-paid channels
* Be responsible for planning and budgetary control of all growth marketing activities – overseeing a portfolio of paid social, search, display and retargeting campaigns – testing and optimising as you go
* Be a digital expert but with a clear understanding and experience across other channels
* Take a strategic approach to managing and optimizing channels to meet CPA, ROI, and budget goals.

Key Skills and Experience:
* Minimum 4-5 years of relevant hands-on, client-side/start-up experience managing direct response marketing channels for a customer acquisition focused business
* Excellent analytical skills and experience in reporting and optimising campaigns based on data analysis and AB testing
* Strong understanding of digital channel landscape to include knowledge of campaigns across paid social, search, display, video, affiliates, CRO and attribution methodology.
* Track record in growing a brand’s audience and user base
* To thrive in a start-up environment, to be a strong team player and excited by the prospect of growing something special.

To apply for the Senior Digital Marketing Manager role, please click the “apply” button, or contact Dave Boyle on 0207 928 2525 or dboyle@welovesalt.com for more details.

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