Digital Marketing Manager (Contract)

My client, a top travel company, are looking for a Digital Marketing Manager to generate direct to brand revenue including website, mobile and App, through a complementary range of digital marketing channels. Primary focus is to drive digital acquisition.

Responsibilities:

• Set the strategic direction for digital Marketing and coordinate all related functions towards achieving this strategic goal

• Manage all digital marketing to drive quality acquisition traffic

• Effective management of roster of digital agencies, to meet commercial targets

• Ensure the Digital Marketing team and agencies have all appropriate resources and materials to achieve target

• Establish regular performance reporting and meetings for PPC, Display, Affiliates and SEO

• Ensure all media is optimised to deliver against plans while ensuring is ahead of the competition

• Set digital media KPI’s for PPC, Display, SEO and Affiliates

• SEO to include both on and off site activity together with outreach and engagement including a Blog strategy

• Write a PPC growth strategy that achieves 100% SOV on brand and expands to mobile and App

• Write a Affiliates growth strategy that optimises different networks

• Write a search synergy strategy to optimised both paid and organic search

• Introduce a ‘test and learn’ strategy across all digital media and creative with regular reporting

• Leverage analytics and customer insight to continuously optimise the ROI of the paid media

• Ensure digital media is always ‘switched on’ including brand PPC

• Work with Website team to create weekly Digital Dashboard Reporting

Skills:

• +6 years experience in ecommerce and driving revnue via paid media

• +6 years working in a competitive and highly pressured B2C environment

• Responsible for driving ecommerce revenue across desktop and mobile

• Team management and development experience

• Work with key internal stakeholders including commercial teams and senior management

• Agency management including creative and media

• Budget responsibility

• Identifying and running KPI reporting and dashboards

If this role looks of interest please drop me a copy of your CV to BJeffries@welovesalt.com

This job ad was posted by Salt. To find out more about Salt’s Privacy Policy and how your application is processed, please visit our website https://welovesalt.com/privacy-policy/.