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Digital Marketing Manager (Contract)

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Greater London Contract / 6 Months £400 - £500 per day

My client, a top travel company, are looking for a Digital Marketing Manager to generate direct to brand revenue including website, mobile and App, through a complementary range of digital marketing channels. Primary focus is to drive digital acquisition.

Responsibilities:

  • Set the strategic direction for digital Marketing and coordinate all related functions towards achieving this strategic goal
  • Manage all digital marketing to drive quality acquisition traffic
  • Effective management of roster of digital agencies, to meet commercial targets
  • Ensure the Digital Marketing team and agencies have all appropriate resources and materials to achieve target
  • Establish regular performance reporting and meetings for PPC, Display, Affiliates and SEO
  • Ensure all media is optimised to deliver against plans while ensuring is ahead of the competition
  • Set digital media KPI’s for PPC, Display, SEO and Affiliates
  • SEO to include both on and off site activity together with outreach and engagement including a Blog strategy
  • Write a PPC growth strategy that achieves 100% SOV on brand and expands to mobile and App
  • Write a Affiliates growth strategy that optimises different networks
  • Write a search synergy strategy to optimised both paid and organic search
  • Introduce a ‘test and learn’ strategy across all digital media and creative with regular reporting
  • Leverage analytics and customer insight to continuously optimise the ROI of the paid media
  • Ensure digital media is always ‘switched on’ including brand PPC
  • Work with Website team to create weekly Digital Dashboard Reporting

Skills:

  • +6 years experience in ecommerce and driving revnue via paid media
  • +6 years working in a competitive and highly pressured B2C environment
  • Responsible for driving ecommerce revenue across desktop and mobile
  • Team management and development experience
  • Work with key internal stakeholders including commercial teams and senior management
  • Agency management including creative and media
  • Budget responsibility
  • Identifying and running KPI reporting and dashboards

If this role looks of interest please drop me a copy of your CV to BJeffries@welovesalt.com

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Job Information

Job Reference: JO-1904-148205
Salary: £400 - £500 per day
Salary per: day
Job Duration: 6 Months
Job Start Date: ASAP
Job Industries: Marketing & Communications Jobs
Job Locations: Greater London
Job Types: Contract

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