Digital Marketing Temp

My client, a leading charity who support young people and families, are looking for a Digital Marketing Temp, to support their team on a 6 week period as holiday cover.

They need someone who can hit the ground running, and provide support in the implementation of their new Christmas campaign. You will be supporting the launch of this brand new fully integrated Christmas campaign. This role is within the Acquisition team and is responsible for recruiting new donors through paid digital activity – PPC, paid social, affiliate, fundraising platforms and programmatic display. Working with a 3rd party media agency, you will also be responsible for writing content for ads and landing pages and ensuring that income is tracked and recorded accurately.

Role Responsibilities:

• To run the Christmas and BAU paid digital (PPC, Facebook ads, display) fundraising activity ensuring campaigns are delivered on time and on budget

• Evaluate fundraising performance and identify areas of opportunity for improved income generation and supporter experience to Acquisition Manager and Christmas campaign planning team

• To produce digital fundraising ad copy/content for PPC, Facebook ads, affiliate, fundraising platforms (FB donate) and programmatic display

• To continually run A/B and MVT creative tests and to optimize ads based on results

• To write landing pages for digital fundraising purposes and optimise conversion journeys

• To manage agencies – including media agency who run paid digital activity and affiliate agencies

• Attend agency meetings, Christmas campaign planning and team meetings where necessary

• To track and report on digital fundraising activity ensuring that campaigns are tracked appropriately and donations are attributed correctly. To include the use of online tools (Google Analytics, Facebook Donate) and CRM databases.

• To brief and work with the database team to ensure data on online donors is accurately recorded on our CRM

• To work with the Retention and Development team on email content and journeys for online supporters to ensure maximum life time value

Skills Needed:

• Experience in a digital fundraising role managing PPC, facebook ad and display campaigns and achieving set targets

• Experience creating content for PPC, Facebook and display ads

• Experience creating SEO website content

• Tracking and attribution

• Photoshop

• Google Analytics

• Competent use of CRM systems (desirable: Raiser’s Edge experience)

• Tracking and attribution

• Photoshop

• Google Analytics

• Competent use of CRM systems

If you’re interested in this role drop me a copy of CV to BJeffries@welovesalt.com

Flexible working allowed.

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