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Global Propositions Marketing Lead – London – up to £85K plus Great Benefits Package!
THE COMPANY
My client is one of the most talked about consumer technology brands around today. With an ambitious global launch strategy firmly under way, they are now looking to upsell their customers to a more subscription-based service. With some of the best consumer tech available on the market, it’s no wonder that this particular business arm is going from strength to strength, selling their services through a number of partners as well as direct to consumer. Now the ‘Go to Market’ proposition has never been more of a priority.
As a result, they’re growing their team as much as their customer base…
THE ROLE
As Global Propositions Marketing Lead you will not manage a team but lead the efforts around development of the overall GTM strategy for propositions, working in close collaboration with marketing and the commercial team. You will be responsible for the proposition positioning to customer across already established and emerging new geographical markets; all whilst working in close collaboration with the wider props team in order to clearly articulate the benefits to the end customer.
Key Accountabilities:
* Develop overall go to market strategy for brand propositions across territories, in collaboration with the marketing function, commercial teams and the propositions leads for each proposition
* Develop messaging that clearly articulates the benefits and excites customers about the brand propositions
* Develop & test go to market strategies that allows the company to reach its target customers and stand out and be competitive in market
* Lead on go to market strategy and messaging for joint propositions with existing and potential partners
* Support delivery of propositions, working closely with commercial team, global proposition leads, marketing, customer function, online, project management function, product and UX teams, CRM, customer operations and legal.
The Person
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