Head of Brand Marketing

Head of Brand Marketing – Hybrid (London Office 2-3 days per week) – £90-110K plus Bonus

THE COMPANY

My client is a digital payment and fintech – facilitating B2B payment transactions for SMBs working with international suppliers and marketplaces. With an even faster growing expansion footprint plan on the horizon, they need a brand specialist who will support the global business, build a centre of brand excellence and have a digital first approach!

THE ROLE

You’ll report to the CMO and will lead the development and execution of the company’s GTM brand strategy and guardianship. This is a stand-alone role, where you will own the execution from end to end including responsibility for working with colleagues to build brand awareness using both online and offline channels.

· Plan and deliver a multi-channel brand marketing strategy from start to finish, across various channels including social media, email marketing, strategic partnerships, exploring brand collaborations, and working with the group PR team on PR and 360 campaigns to drive awareness and improve brand sentiment

· Operate as the “Brand Centre of Excellence”, coordinate cross-functionally to ensure consistency in brand-related decisions and liaise with the regional marketing teams who will be responsible for local implementation of the strategy

· Day to day owner of all brand assets including but not limited to guidelines, tone of voice, visual identity, messaging frameworks, responsible for keeping up to date and helping to educate colleagues on the correct usage/application of the assets

· Collaborate with the CMO, Brand Leads and regional marketing leads in developing and adapting the Group’s brand strategy for our target markets, including the development of brand value proposition, identity, guidelines

And much, much more!

The Person:

· Significant (8-10 years+) marketing experience, with at least 5 years of B2B brand marketing and awareness building experience in a digital only or digital first business within a similar industry

· Strong understanding of platforms, channels, dynamics, and media strategies for brand awareness and marketing campaigns

· Experience in fintech or payments desirable

· Demonstrated track record of leadership, working globally and cross-functionally with internal partners

· Creative storyteller with the ability to influence and shape consumer/customer decisions and build brand advocacy

· Passionate, quick learner who thrives in a fast-paced,dynamic work environment

· Entrepreneurial mentality – not afraid to test out new ideas and roll up your sleeves to get stuff done

· Detail-oriented with strong organizational skills.