Head of Brand Marketing | Lux Women’s Fashion

Greater London Permanent £70000.00 - £75000 per annum

Head of Brand Marketing | Lux Women’s Fashion
London (Hybrid)
£70-75k + bonus

This is a fantastic & exciting brand that has a lot of scope. They are looking for someone to work closely with the founder across all brand marketing – owning the calendar, social, content, PR, influencers, TV, pop ups and more. Looking for someone with a strong fashion ecommerce background.

Why should you join them?

  • Award winning brand who are redefining their industry and offering affordable luxury styles.
  • Inspiring founder who will be great to work with – passionate, creative, thinks out of the box and has built a really fun business.
  • Very much a women focused, inclusive brand – broken boundaries and been the first to run campaigns in their industry using trans models, paralympians etc.
  • Very much looking for someone to bring ideas in and get them off the ground – happy to take risks and push boundaries.
  • Opportunity to work on new channels for them – they’d like to do some TV, pop ups etc
  • 7 country sites with the US their biggest market – truly global role.
  • A role with a mix of strategy, creativity and hands on.
  • Super flex environment with only 2 days in the office per week and flex hours
  • Base salary & bonus up to 20%, discount, pension, core hours and more

Measurements of success in this role:

  • Delivery of impactful, integrated and effective marketing campaigns
  • Growth of Social Media – Reach and Engagement
  • Develop Influencer strategy with KPI’s (traffic, revenue etc)
  • Continuous improvement email Marketing Performance KPI’s Unsubscribe Rate, Open Rate, Click Through, Conversion, Shares
  • Increase Landing Page Conversion
  • Optimise SEO working in Partnership with External Agency.
  • Grow customer LTV
  • Manage and Mentor Brand Marketing Team (currently 4 with 2 more in the plan)
  • Manage external PR agencies

You

This role is perfect for someone who is ready to take a step up and have a lot more ownership/autonomy. It’s for someone who is excited about working in a small, growing business, working closely with the founder and team. You’ll need:

  • A proven track record in a brand marketing role – covering all channels above.
  • You must come from a fashion ecommerce business (I’m sorry but beauty, home etc is not going to be considered).
  • Experience introducing and driving new channels for a business (they are looking at TV, pop ups etc)
  • Team management and external agency experience.
  • Capable of developing clear, measurable KPIs across all areas – acquisition, engagement, reach, conversion and lifetime value.
    Good knowledge of CRM.
  • A strong mix of creative/aesthetics with commercial/data acumen.

Job Information

Job Reference: JO-2204-253950
Salary: £70000.00 - £75000 per annum
Salary per: annum
Job Duration:
Job Start Date: 11/07/2022
Job Industries: Marketing & Communications Jobs
Job Locations: Greater London
Job Types: Permanent

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