Head of Brand Marketing |Premium Women’s Fashion

Head of Brand Marketing | Lux Women’s Fashion
London (Hybrid 2 days in office)
£75-80k + bonus

This is a fantastic & exciting brand that has a lot of scope. They are looking for someone to work closely with the founder across all brand marketing – owning the calendar, social, content, PR, influencers, TV, pop ups and more. Looking for someone with a strong premium fashion background, within a founder led brand who is able to be strategic and agile.

Why should you join them?

• Award winning brand who are redefining their industry and offering affordable luxury styles.
• Inspiring founder who will be great to work with – passionate, creative, thinks out of the box and has built a really fun business.
• Very much a women focused, inclusive brand – broken boundaries and been the first to run campaigns in their industry using trans models, paralympians etc.
• Very much looking for someone to bring ideas in and get them off the ground – happy to take risks and push boundaries.
• Opportunity to work on new channels for them – they’d like to do some TV, pop ups etc
• 7 country sites with the US their biggest market – truly global role.
• A role with a mix of strategy, creativity and hands on.
• Super flex environment with only 2 days in the office per week and flex hours
• Very fast paced environment – you can set up processes and structure, but also need to be able to work with change and get stuck in day to day.
• Work from anywhere in the world during August.
• Base salary & bonus, discount, pension, core hours and more

Measurements of success in this role:

• Delivery of impactful, integrated and effective marketing campaigns
• Growth of Social Media – Reach and Engagement
• Develop Influencer strategy with KPI’s (traffic, revenue etc)
• Continuous improvement email Marketing Performance KPI’s Unsubscribe Rate, Open Rate, Click Through, Conversion, Shares
• Increase Landing Page Conversion
• Optimise SEO working in Partnership with External Agency.
• Grow customer LTV
• Manage and Mentor Brand Marketing Team (currently 4 with 2 more in the plan)
• Manage external PR agencies

You

This role is perfect for someone who is ready to take a step up and have a lot more ownership/autonomy. It’s for someone who is excited about working in a small, growing business, working closely with the founder and team. You’ll need:

• A proven track record in a brand marketing role – covering all channels above.
• Experience working in a founder led, smaller business.
• You must come from a fashion ecommerce business (I’m sorry but beauty, home etc is not going to be considered).
• Experience introducing and driving new channels for a business (they are looking at TV, pop ups etc)
• Team management and external agency experience.
• Capable of developing clear, measurable KPIs across all areas – acquisition, engagement, reach, conversion and lifetime value.
• Good knowledge of CRM.
• A strong mix of creative/aesthetics with commercial/data acumen.