Head of Digital Marketing – Luxury, £100k+

My client is a leading high street fashion brand and they are looking for a Senior Digital Marketing Manager/Head of Digital Marketing to lead the global digital marketing strategy. The ideal candidate will have a background within fashion/beauty and experience managing large budgets on a global level.

Role:

• Develop and define the annual digital marketing strategy
• Manage the digital marketing team across CRM, paid search, social media , display media and SEO
• Define the CRM and Email strategy to drive acquisition and retention of customers
• Plan global digital media and work with partners on digital marketing strategies to increase market performance
• Manage the annual marketing budget throughout the year
• Define the SEO strategy and work closely with trading and retail to define new marketing activities to support trading

Requirements:

• Expert understanding of ecommerce and digital customer experience
• Experience within a fashion/retail/beauty brand
• Management of multi-million pound marketing budget
• Able to define strategical annual digital marketing campaigns

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