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Head of Digital Marketing – Luxury, £100k+

Marketing & Communications

My client is a leading high street fashion brand and they are looking for a Senior Digital Marketing Manager/Head of Digital Marketing to lead the global digital marketing strategy. The ideal candidate will have a background within fashion/beauty and experience managing large budgets on a global level.

Role:

  • Develop and define the annual digital marketing strategy
  • Manage the digital marketing team across CRM, paid search, social media , display media and SEO
  • Define the CRM and Email strategy to drive acquisition and retention of customers
  • Plan global digital media and work with partners on digital marketing strategies to increase market performance
  • Manage the annual marketing budget throughout the year
  • Define the SEO strategy and work closely with trading and retail to define new marketing activities to support trading

Requirements:

  • Expert understanding of ecommerce and digital customer experience
  • Experience within a fashion/retail/beauty brand
  • Management of multi-million pound marketing budget
  • Able to define strategical annual digital marketing campaigns

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Job Reference: RC-1804-134357

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