Head of eRetailer Performance & Strategy

My client, an established data-driven brand building agency working with a tech giant. They’re on the hunt for a Head of eRetailer Performance and strategy, this role will be a pivotal member of the Data Driven Marketing team, you’ll help support the team in improving online retailer performance in terms of sales but also awareness. An unprecedented investment has been made in the team to help support several work streams, so this is a key focus.

Responsibilities

• To grow their online retailer sales and brand presence, you will act as the key player to outline the strategy to grow eRetailer performance across Europe using data-driven capabilities.
• You will be the central strategic lead of the European network of Channel Planners ensuring that you help set the strategy and benchmark for local Channel Planners to follow and execute.
• This means ensuring they lead and strategically manage a portfolio of local eRetailer sites individually, focused on managing priorities among launching new campaigns, sustaining, growing existing channel programmes and overall general acceleration of eRetailer business growth.
• Work with the European Associate Director, Analytics & Insights and an off-shore Digital Intelligence & analytics (DIA) team to ensure Data Driven Marketing practices are established
• Work closely with Europe’s eRetailer team to build channel campaign strategies, ways of improving evergreen product portfolio and optimise channel investments using the companies D.I.A (Digital Intelligence & Analytics) knowledge, third-party data, and rigorous analytical methods.
• Review and understand analytical outputs from DIA team including daily to monthly reports/insights and challenge team on data insights.
• Create conversations by developing insights and narratives using eRetailer and D.I.A output that show the holistic impact of the channel investment against the channel’s business and marketing goals.
• Liaise with other internal teams (e.g. Technology, Digital, E-commerce, Strategy) to ensure client experience is seamless.
• Be the key link between eRetailer and the agency.
• This role will require travelling occasionally.

Leadership

• Strong strategic management experience to be able to visualise and identify strategic roadmaps.
• Proven leadership experience with ability to manage large teams and demonstrate clarity on strategic objectives.
• Ideally experienced in managing teams across multiple sites/locations.
• Strong personality to inspire and influence teams to deliver objectives/targets.
• Experience in creating and running workshop presentations to both internal teams and clients.
• Excellent relationship management experience working with internal teams, clients and third parties.
• Strong client facing skills with ability to develop structured storylines for presentations inspired by data/analytics.
• Ability to create and deliver persuasive, clear, and concise communications for various audiences with minimal guidance.

Email CV to egardiner@welovesalt.com if keen to apply.

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