Head of Growth

Head of Growth

The Company
My client is a FinTech startup who are aiming to help how children think about money. After a successful launch in the UK they are now looking for somebody to come on board as they aim to replicate the success in the US.

The Role
Reporting into the CMO you will be responsible for the strategy and implementation for performance marketing across the US.

Main Job Responsibilities:
* Manage primary online acquisition channels: ad networks, SEM, media buys, paid search and affiliates
* Work closely with the head of CRM to understand the long-term value of campaigns and channels, as well as provide input for retention oriented campaigns that will have an impact on acquisition and brand.
* Work closely with the design team to ensure brand consistency throughout campaign channels.
* Lead paid acquisition and retargeting efforts across all platforms to achieve volume, quality and ROI goals
* Collaborate with product and CRM to drive events focused on acquisition and engagement

Key Skills and Experience:
* Demonstrable experience delivering growth strategies
* Have worked within a tech start-up / scale-up environment OR an incubator / accelerator within a larger corporate entity and thrive working in an open, agile and collaborative team
* Financial sector experience desirable (not essential)
* Vast experience in SEM (PPC incl. Google analytics) affiliation, and working with agencies (media buying and online campaigns)
* You’re highly commercial, analytical and love data.

To apply for the Head of Growth role, please click the “apply” button, or contact Dave Boyle on 0207 928 2525 or dboyle@welovesalt.com for more details.

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