Head of Growth Marketing

Head of Growth Marketing – £85-95K plus Bonus & Stock Options – London

THE COMPANY
My client is one of Europe’s fastest growing start-ups with over 3000% revenue growth in the last 3 years and guess what? They want to keep on accelerating, with an increased focus on growth coming from marketing activities.
Currently they have around 100 staff with offices in the UK and US and to help them scale further; they are now looking for an experienced Head of Growth Marketing to drive and execute on their GTM strategy across B2B inbound marketing, digital marketing and event marketing programs.

The Role
Reporting into the CMO, you will join a fast-growing marketing team of six. You will initially have three direct reports and a mandate to scale both their growth and your team based on your needs and results. You will also work closely with Sales, Customer Success and Operations teams and will manage external relationships with software or service providers such as HubSpot, advertising solutions, partners… You will also enjoy easy access and exposure to the rest of the Executive team.

In the next 18 months you will have a profound impact on the overall growth. Working closely with the rest of our go-to-market team and overseeing the end-to-end marketing strategy for each of our segments, you will balance achieving impact-driven targets with enabling a high learning velocity.

Key Accountabilities

• You will grow the revenue by driving marketing qualified leads to our Sales team and improving the end-to-end funnel and lifecycle marketing
• You will be heavily involved in their GTM strategy, developing messaging for each segment and persona
• You will identify, test, grow and ultimately profitably scale inbound channels, balancing growth and learning, whether it’s events, digital ads or a content offer campaign
• You will measure, experiment and report performance
• You will manage, train and hire a growing team of inbound, events and digital marketers

Skills & Experience:

• At least 7-8 years’ experience of delivering growth via marketing channels
• You have a demonstrable track record of delivering growth and working towards targets in another B2B SaaS company with a focus on SME / mid-market leads and a complex product or decision cycle
• You have a strong experience in B2B marketing automation (ideally working with HubSpot) and feel confident crafting workflows and processes together with technical specialists and other teams
• You love data and experimentation
• You know what to focus on and what is a distraction, in a constantly evolving environment, and can keep everyone aligned on our priorities
• You have managed and coached a small team.

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