Head of Marketing

The Company:

One of the Marketing Leaders in B2B publishing is recruiting for a Head of Marketing to join there thriving fast moving team based in central London

This is a challenging and rewarding opportunity to create, develop & implement a strategy to increase revenue as well as website traffic and customer’s interest by strategically exploiting all aspects of email marketing, organic & paid social media campaigns to significantly grow the awards programme, memberships as well as online and print subscriptions.

The Role:

• As the Head of Marketing, you will create and execute marketing strategies to build awareness and reputation of company brands/products across both on and offline channels
• Producing multi-media collateral that resonates with key audiences and that helps the sales team to win business
• Developing strategies designed to generate qualified leads for key brands and products with a focus on designing and implementing automated lead nurturing programmes that increase engagement and conversion
• Delivering go-to-market strategy for various products (e.g. awards, surveys, websites) including positioning, messaging, identifying the key audiences
• Having prior and proven B2B marketing experience within a similar role is crucial
• With experience in creating and delivering subscriptions programmes as well as lead generation and nurturing programmes
• Experience in team and budget management
• With confident use of reporting/analytics tools (Inc Excel and Google Analytics), data segmentation and selection tools and marketing automation tools (with a focus driving acquisition and conversion)

Personality and Qualifications

• 7+ year’s experience in a Marketing post
• Completed a degree/qualification in marketing/digital marketing.
• Well organised with the ability to be self-sufficient and manage your own workload
• Proven commercial acumen, energetic and forward-thinking individual

If you are a Head of Marketing and have experience working in a B2B publishing company then please click the link and apply here.

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