Head of Marketing and eCommerce

Marketing & Communications

Greater London Permanent £50000.00 - £60000.00 per annum + bonus + benefits

My client are one of the leading entertainment start up brands globally. With an HQ here in London they also have a strong presence in the USA. Due to growth they are looking for a Head of eCommerce and Marketing to completely own the digital strategy and develop their online presence.

Role

  • Ensure proposition is clear and that our customer acquisition channels are ‘on brand’ and economically efficient.
  • Ensure all messaging and imagery represent us positively and authentically to both internal and external audiences on a global level.
  • Ensure they maximize the lifetime value of customers, by planning, executing, growing and delivering the best possible experiences for our customers while balancing the financial needs of the business.
  • Manage the P&L for the marketing and e-commerce department including tracking, forecasting and internal reporting
  • Act as a collaborative entrepreneur to see new possibilities by using data and insights to develop and maintain an understanding of our customers’ needs

Requirements

  • High degree of experience in all forms of digital marketing & associated tools
  • Track record in growing an Ecommerce business, ideally from a startup phase
  • Ability to analyse data from multiple sources, including Google Analytics, Facebook Ads, PPC, SEM, Revenue reports and Category reports
  • Demonstrated ability to forecast, plan, and track against KPIs
  • Strong strategic skills to model different customer acquisition models – through categorisation, advertising, and promotion
  • Ability to identify improvements, with ability to articulate, value and prioritise those improvements with Product Managers and Producers
  • Experience in different attribution models and deep understanding of customer acquisition and purchase behaviour
  • Experience with Shopify and Zaius would be a major plus

Please contact Sophie Allison – sallison@welovesalt.com for further details.

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Job Reference: JO-1809-140353

Salary: £50000.00 - £60000.00 per annum + bonus + benefits

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