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Head of Marketing Operations

Greater London Permanent £60000.00 - £70000.00 per annum

Marketing Operations Lead/Manager

£65,000

UK (Remote)

  • Salt is exclusively working with a world-leading global EdTech company!
  • They have acquired 5 companies in the last 18 months and are now the biggest player in their industry!
  • The marketing team has 40 people globally and we’re looking for a Marketing Ops lead to join!
  • Reporting directly to the CMO you will work alongside other marketing leads to streamline their marketing strategies & plans.
  • You will work with a team located across multiple locations to support strategic campaigns. This will involve the management of a large team with staff at various levels of seniority. You’ll also work to improve the effectiveness and efficiency of processes and infrastructure!

Responsibilities

Marketing Planning & Budgeting

  • Ensure key milestones are met
  • Support the delivery of marketing campaigns & budget
  • Work with the finance team
  • Management

  • Manage a diverse group of marketers. Coach & develop team members
  • Campaign & Demand Operations

  • Work with division teams on the development and delivery of marketing programmes
  • Work with the marketing data analysts to ensure leads are passed to the sales teams
  • Work with division teams to ensure lead flow is maintained and efficient (e.g., spot trends such as decrease in lead flow from Web-to-Lead process etc.)
  • Organisation

  • Manage the development and implementation of processes, tools, metrics, initiatives, infrastructure and technology that will support and improve the operations of the Marketing function
  • Ensure processes are designed, documented, understood, and followed in a way that maximises efficiency
  • Continually work to simplify systems and processes, avoiding customization bloat and over-engineered processes
  • Strategic and Tactical Alignment

  • Work with the Digital team to support the development of a marketing infrastructure that delivers these activities and tactics, ensuring that tools selected meet the requirements of the business
  • Essential Criteria

    • 5+ years’ experience in digital marketing environment with strong Operations experience (preferably B2B SaaS)
    • Proven experience leading, managing and developing a marketing team
    • Strong background in Marketing Automation Platforms
    • Knowledge of marketing best practices and multiple marketing channel execution
    • Strong analytical skills with the ability to present data to multiple audiences and make actionable recommendations
    • Proficiency in tools such as Google Analytics, WordPress, Google AdWords, Facebook ads, among others
    • Excellent programme and project management skills with the ability to work on multiple projects simultaneously
    • Ability to implement marketing processes and roll out to the wider Marketing team
    • Ability to work with stakeholders at all levels and across different countries and markets

    Please apply or email Connor for more info at cberry@welovesalt.com

    Job Information

    Job Reference: JO-2212-329253
    Salary: £60000.00 - £70000.00 per annum
    Salary per: annum
    Job Duration:
    Job Start Date: 06/02/2023
    Job Industries: Marketing & Communications Jobs
    Job Locations: Greater London
    Job Types: Permanent

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