Head of PR – Fashion

Head of PR – Fashion

Company

My client is an award-winning boutique communications agency specialising in the Fashion and Beauty sector, and they are now on the lookout for an experienced Fashion Director PR to support the business during maternity leave.

The Head of PR Fashion will play and leading role in all clients across the Fashion side of the business. You will be hands-on and lead a team of experts across 360 campaign support. You will have demonstrable pr experience in a client-facing role and can juggle a number of clients and projects at one time. You will be working with and leading a world-class team, you can look forward to creating and delivering effective PR and integrated communications strategies, securing coverage, ideating interesting and creative onsite content, stakeholder profile building, and generating online exposure for a portfolio of national and international brands, as well as contributing to the overall businesses growth and success. This agency is known for its amazing empowering culture which is focused on having a happy creative and ideas-driven team who are passionate about the work they do. You will enjoy plenty of staff incentives such as travelling to some of the best cities in the world for amazing events and launches.

Key Responsibilities

• Take the lead on a team and develop award-winning campaigns with the PR and Content teams.
• Build relationships with key journalists and sell in headline-grabbing campaigns to press.
• Attend client meetings and present monthly performance decks.
• Developing long-term relationships with bloggers, journalists, writers, and influencers.
• Engaging in a variety of digital PR-driven activities including asset outreach, reactive & proactive pitching, and influencer marketing.
• Creating concise client-facing documents including reports and content pitches.
• Bring an innovative approach, ready to bring fresh ideas and new methods to the team.
• Take responsibility for the department’s hours of planning and performance, KPIs etc..
• Ensure that outreach techniques and end results are the industry’s best.
• Support knowledge sharing and a culture of learning within the team.

About you

• At least 6-7 years of proven commercial PR experience ideally within a high street fashion brand or agency side fashion experience.
• Experience in leading a team in creating engaging and entertaining outreach campaigns using data and content.
• Be able to show a portfolio of campaigns that have been featured in high-domain authority sites.
• A strong understanding of the fundamentals of PR and SEO and how they integrate.
• Developing long-term relationships with bloggers, journalists, writers, and influencers.
• Attending client-facing meetings and presentations, enabling the team’s success in pitches.
• The ability to multi-task, meet deadlines and work under pressure.
• A degree in PR, journalism, marketing, advertising or similar is advantageous.

Benefits

• 25 days holiday + bank holidays and 1 duvet day for your birthday.
• We have a huge away day each year (it’s big and will smash any other work party!)
• Flexible remote working – to be in the office 1-2 days a week/when needed.
• Opportunity to travel to some of the world’s most exciting cities, Paris, Cannes, Milan, Berlin, LA, NY and more…