Marketing & Events Manager

Events Marketing Manager – London Based – £30-34K plus Bonus

THE COMPANY

My client is a SaaS tech company with a dynamic team. With massive growth following a big injection of funding, they are recognised as one of the most innovative technologies in the world. And according to some publications – the hottest start-up! Their proposition is UX, analytics and optimisation platform, that helps business understand how and why users are interacting with their app, mobile and websites. With a strong portfolio of global clients, they are empowering team with invaluable customer insights.

The Role

· Lead the delivery of the brand’s UK and European events from concept to completion,

managing first and third-party events

· Manage the end to end campaign process including email marketing, social strategy, and

effective follow up and nurturing campaigns

· Collaborate across functions globally to deliver an effective event marketing strategy and

communications plan

· Work in close conjunction with the wider marketing and sales team, ultimately leading to

new client acquisition and retention

· Research and make final decisions on venues, suppliers, entertainment, design and

production

· Responsible for the on-the-day event management, managing logistics and staff

· Maintain strong relationships with suppliers and clients as well as internal teams.

The ideal candidate must have:

· At least 2 years’ experience of marketing campaign management within a B2B environment

· Strong background in events marketing including running and managing

· Demonstration of inbound marketing campaigns in order to help with demand generation for the sales team

· Exceptional project management skills and understanding how to manage the priorities of multiple stakeholders and a strong focus on the delivery of results in the form of engagement, leads and sales

· Strong negotiation skills, highly personable, and confident interacting in-person and over the phone with senior personnel

· Strong business acumen and ability to track ROI of events and campaigns

· Experience with Salesforce and HubSpot (or equivalent marketing automation tool) is a huge plus

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