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Marketing Manager (12 Month Contract)

Marketing & Communications Jobs

Greater London Contract / 12 Months £200.00 - £288.00 per day

My client is a leading global travel client. You’ll support as Marketing Manager on a 12 month exciting brief.

Wether you are looking for a hotel, car hire, things to do or holiday suggestions – this is the website to use.

Responsibilities:

* Lead the marketing workstream to take us through to the launch of the credit card, coordinating the marketing deliverables

* Be the in-house expert on co-brand marketing, working with internal and external partners to develop a compelling and creative omni-channel marketing strategy for the Rewards Credit Card

* Take ownership for translating the marketing strategy into a coherent and engaging marketing plan & targeting strategy, delivering account acquisition and card spend forecast numbers

* Juggle multiple and often conflicting priorities

* Work closely with all internal marketing channel owners to drive card acquisition and cardholder engagement

* Be the powerhouse behind end-to-end campaign development; leading an innovative campaign strategy, execution, optimization and analysis

* Collaborate with the Brand team, Loyalty team, Legal team, wider marketing functions and external partners to develop efficient operational (briefing, approvals, analysis etc) and governance processes

* Work with data & research partners to develop a deep understanding of our cardholders with the aim of segmenting our base to drive spend motivation and take rate

* Manage a sizable annual marketing budget, ensuring appropriate return on investment monitoring and reporting is in place

* Communicate freely; ensuring strong internal visibility of credit card marketing activity at all levels of the organisation and develop strong stakeholder relationships

* Be a champion of test and learn, ensuring testing, data and customer research are at the heart of all decision-making

* Lead customer and market research initiatives to actively drive insights and identify new opportunities. Be the marketing ‘Voice of the customer’

* Keep abreast of competitor products and innovation in the marketplace

* Provide thought-leadership on effective co-brand credit card marketing and proposition development approaches and input into the on-going product roadmap

Skills required:

* Be comfortable managing a diverse range of stakeholders and driving them to deliver against your vision

* Have very strong partner management & interpersonal skills, including the ability to influence, motivate and gain consensus across all levels of the organisations

* Be highly detailed orientated with the ability to tackle the minutiae while keeping a perspective on the bigger picture

* Be a natural problem solver. Be both able to anticipate issues before they arise but also be able to calmly tackle ad hoc problems in a logical and structured manner

* At least 7 years of experience in new product launch marketing

* Preferably have prior experience marketing a credit card, with a good understanding of the credit card industry and US Financial services legal landscape (travel-specific co-brand knowledge a plus)

* You should be highly creative and innovative, yet equally happy analysing campaign performance and return on investment data

* Be passionate about developing compelling customer experiences

* Have the ability to take on unstructured/undefined problems and apply creative and strategic frameworks to solve them

* Be a strong self-starter with the ability to work effectively in an ambiguous and dynamic environment

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Job Information

Job Reference: JO-1912-155959
Salary: £200.00 - £288.00 per day
Salary per: day
Job Duration: 12 Months
Job Start Date: ASAP
Job Industries: Marketing & Communications Jobs
Job Locations: Greater London
Job Types: Contract

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