Marketing Manager (12 Month Contract)

My client is a leading global travel client. You’ll support as Marketing Manager on a 12 month exciting brief.

Wether you are looking for a hotel, car hire, things to do or holiday suggestions – this is the website to use.

Responsibilities:

* Lead the marketing workstream to take us through to the launch of the credit card, coordinating the marketing deliverables

* Be the in-house expert on co-brand marketing, working with internal and external partners to develop a compelling and creative omni-channel marketing strategy for the Rewards Credit Card

* Take ownership for translating the marketing strategy into a coherent and engaging marketing plan & targeting strategy, delivering account acquisition and card spend forecast numbers

* Juggle multiple and often conflicting priorities

* Work closely with all internal marketing channel owners to drive card acquisition and cardholder engagement

* Be the powerhouse behind end-to-end campaign development; leading an innovative campaign strategy, execution, optimization and analysis

* Collaborate with the Brand team, Loyalty team, Legal team, wider marketing functions and external partners to develop efficient operational (briefing, approvals, analysis etc) and governance processes

* Work with data & research partners to develop a deep understanding of our cardholders with the aim of segmenting our base to drive spend motivation and take rate

* Manage a sizable annual marketing budget, ensuring appropriate return on investment monitoring and reporting is in place

* Communicate freely; ensuring strong internal visibility of credit card marketing activity at all levels of the organisation and develop strong stakeholder relationships

* Be a champion of test and learn, ensuring testing, data and customer research are at the heart of all decision-making

* Lead customer and market research initiatives to actively drive insights and identify new opportunities. Be the marketing ‘Voice of the customer’

* Keep abreast of competitor products and innovation in the marketplace

* Provide thought-leadership on effective co-brand credit card marketing and proposition development approaches and input into the on-going product roadmap

Skills required:

* Be comfortable managing a diverse range of stakeholders and driving them to deliver against your vision

* Have very strong partner management & interpersonal skills, including the ability to influence, motivate and gain consensus across all levels of the organisations

* Be highly detailed orientated with the ability to tackle the minutiae while keeping a perspective on the bigger picture

* Be a natural problem solver. Be both able to anticipate issues before they arise but also be able to calmly tackle ad hoc problems in a logical and structured manner

* At least 7 years of experience in new product launch marketing

* Preferably have prior experience marketing a credit card, with a good understanding of the credit card industry and US Financial services legal landscape (travel-specific co-brand knowledge a plus)

* You should be highly creative and innovative, yet equally happy analysing campaign performance and return on investment data

* Be passionate about developing compelling customer experiences

* Have the ability to take on unstructured/undefined problems and apply creative and strategic frameworks to solve them

* Be a strong self-starter with the ability to work effectively in an ambiguous and dynamic environment

This job ad was posted by Salt. To find out more about Salt’s Privacy Policy and how your application is processed, please visit our website https://welovesalt.com/privacy-policy/.