Marketing Manager

Marketing Manager- Demand Generation/Growth

London or Marlow on a hybrid working model.

I am seeking an experience Demand Generation/Growth Marketing Manager for an international IT Services company to lead the business towards high-growth opportunities. You will work for a nenowed indsutry leader in the assesement and testing soloutions space that is ahead of the curve when it comes to innovation and staying ahread of its competitors. They have a specific tagret market of SMEs and dominate in this areana. They have a gloabl presence in over 56 countries with ambitiious plan for further expansion into various regions across the globe

On a day-to-day basis, you will:

• Create end-to-end demand generation marketing communications strategies and activities for both online and offline platforms.
• Create and design marketing activities and programs for the existing B2B client base with a focus on optimising upsell and cross sell opportunities.
• Own regional deployment of campaign strategy, support commercial activities and other initiatives. Work with existing tools such as hootesuite.
• Execute ABM and inbound programs in line with the companies vision.
• Measure, analyse, and report campaign performance, evaluating impact on revenue generation, draw insights from data to enhance performance .

What we’re looking for:

• Proven experience working in a scale up or leading IT consulting business Technology or SaaS background.
• Must have at least 6 years experience working in an ABM position ideally within IT Consulting, Tech or Cyber Security.
• Strong analytical mindset with experience of reporting to senior business leaders
• Exposure to working with international teams with the capacity to impact and manage priorities across various department such as the wider marketing team and sales teams.
• Full marketing mix experience is desirable, including video, social, blog, events, webinars and developing collateral.
• Has a proven track record work achieving and exceeding KPIs and targets.
• Excellent written and communication skills, with the ability to understand and manage customer value propositions.