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B2B Marketing Campaign manager
I am working with a leading global IT Services provider for the
mergers and acquisitions industry, empowering dealmakers around the world with
the tools they need to succeed across the entire deal lifecycle. They are
experiencing continued growth and are looking to bring in a new marketing
manager to join the Head of marketing to deliver on global marketing campaigns.
For this role you will be the marketer delivering on campaigns,
so this is a very hands-on role. You will work directly with the Head of
Marketing to support their continued growth in a B2B/Lead generation and brand
awareness role. The is a hand on doing the A-Z of marketing. Their target
audience are large enterprises across various industries.
Key
Responsibilities
· Develop and execute demand generation campaigns across EMEA in a variety of marketing channels, including email, advertising, social media, and search
· Measure and monitor campaign performance against targets to ensure success, as well as identifying areas for improvement.
· Measure and use data and analytics track ROMI for the digital campaigns
· Use email marketing tools to generate new leads business
· ABM across large enterprise clients
· Work with internal and external stakeholders to manage campaigns deadlines
Key
requirements
· Previous experience working in a large enterprise but also in a hands on role
· Email, SEM, Paid/Organic Social, Programmatic Display
· Familiar with email marketing automation systems such as Eloqua or Pardot
· Work with internal and external stakeholders to manage campaigns deadlines
· SEO experience would be an advantage
· Demand generation and ABM campaign experience preferred
· Experience targeting/working with large entrprise clients
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