Partner Marketing Manager

Salt is working with a rapidly growing VC-backed scale-up that is disrupting the loyalty management market through its innovative omnichannel technologies. Our client are looking for someone who has a background in martech, particularly within loyalty, and is able to own and manage channel sales and marketing responsibilities.

London based – Fully Remote, £60 – 70k

Your Main Responsibilities

• Be aligned with the Global Partner Strategy and execute this on a local level.
• Focus on strategic initiatives to increase the pipeline and own a target against partner-sourced qualified opportunities.
• Provide insight and analysis on the effectiveness of partner marketing campaigns.
• Track all partner marketing activity to measure success with associated KPIs – being familiar with Hubspot is a must.
• Plan and execute local partner events to include podcasts, IRL, socials, lunch & learns, webinars, newsletters.
• Leverage your understanding of the marketplace to recognise the right partners for the right events.
• Build strong relationships with the contacts within the existing partner network.
• Create engaging value propositions and co-branded marketing collateral with System Integrators, Agencies, other Tech Vendors and Loyalty Consultants
• Build clear work flows and processes for marketing material associated to the on boarding and ongoing support of new partners.
• Work closely together with other teams like Sales, Product, Marketing and Services
• Support new initiatives.
• Travel to meet partners in person across EMEA with an initial focus on UK and Northern Europe.

The Person:

• Commercially driven and target focused.
• Experience to include planning, development and execution of campaigns, as well as building strong pipelines for sales teams.
• Have a strong understanding of best practices within a partner ecosystem – ideally on a multi-national level with a good knowledge of the UK, Benelux and Nordics.
• Familiarity with working on partner marketing activities such as in person events, webinars, podcasts, newsletter.
• Have strong communication skills and be comfortable working with a wide network of remote colleagues.
• Demonstrate time management and prioritisation skills – as a scale-up business the ability to react.