Product Marketing Manager

Marketing & Communications Jobs

Greater London Permanent £45000.00 - £55000.00 per annum

Product Marketing Manager

The Company

My client is a B2B FinTech company who focus on fighting financial crime. They are a future thinking company whose aim is to simplify and make things fairer for their clients.

The Role

The role holder will be instrumental in developing an insight-led innovation roadmap for the business and shaping the marketing strategy for new products and features we are developing for our customers.

Main Job Responsibilities

· Support on product related consumer research

· Develop strong understanding of our diverse, global audience and our customers’ needs and expectations, to shape marketing strategy, and help strengthen insight across the business

· Collaborate closely with product and engineering teams on launch and implementation plans

· Write marketing strategy and launch plans for new product propositions

· Define target audience and provide profiling information to inform marketing approach

· Oversee campaign delivery, working closely with the campaign and CRM teams

· Produce impactful and insightful exec-ready reports on performance, effectiveness and optimization, at product and campaign level

Key Skills and Experience

· Minimum 4+ years’ experience in marketing, with a focus on but not limited to digital channels

· Strong experience in developing marketing strategy for digital products/services

· Experience in leading workstreams and managing cross-business project teams

· At least basic knowledge of Google Analytics and social media analytics

· Experience in market and competitor analysis, desk research, and/or market research

· A strong academic background, ideally in a role related field e.g. business, marketing, economics

To apply for the Product Marketing Manager role, please click the “apply” button, or contact Dave Boyle on 0207 928 2525 or for more details.

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Job Information

Job Reference: JO-1907-151578
Salary: £45000.00 - £55000.00 per annum
Salary per: annum
Job Duration:
Job Start Date:
Job Industries: Marketing & Communications Jobs
Job Locations: Greater London
Job Types: Permanent

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